From €3,000 to €140,000 in Monthly Revenue Within Five Months

At the start of this year, we partnered with a Dutch fashion DTC brand running on Shopify that was generating around €3,000 in monthly revenue through Google Ads. Five months later, the brand was consistently reaching €140,000 per month. In this case study, I will walk you through the strategy that made this growth possible.

Introduction

Seasonality plays a major role for this brand. Through keyword research, we identified a significant increase in search volume starting in March. To stay ahead of this shift, we began preparations two months before the clear upward trend in demand. This allowed us to fully capitalize on the increase in search volume as soon as it started. Before launching any campaigns, we focused on building a strong foundation to secure an immediate competitive advantage. Below is a breakdown of that preparation process.

Preparation

We fully optimized the product feed in Channable, ensuring that every relevant attribute was included. This covered size, color, bundle options, material, sale price, the use of a CSS partner, and most importantly, star ratings and reviews. By optimizing titles, images, and descriptions to the maximum level, we positioned the products above competitors from day one, even without extensive historical data.

To feed the algorithm with high quality data, we implemented server side tracking and enriched the account with large existing customer lists through a Klaviyo integration. With this solid base in place, we were ready to launch the campaigns.

Accountstructure

We started by pushing the best performing products from Meta to introduce the most promising items first, focusing on those with the highest likelihood of conversion. Once sufficient data had been collected, we introduced a label structure that allowed us to scale bestsellers rapidly while continuing to test new products in the background. The Netherlands became profitable early on, which enabled us to expand into additional countries using the same proven structure. Scaling during the peak season across multiple markets significantly increased total account volume, with Germany emerging as the strongest performer.

We divided traffic types into clearly defined campaign groups, including Shopping, competitor Search, and Branded campaigns. This structure gave us full control, improved scalability, and faster decision making.

Advanced Optimization

A key part of scaling came from continuous SKU level optimization. We initially launched the account with all available sizes per product. As performance data came in, we identified which sizes consistently underperformed. In those cases, certain variants were temporarily drafted or deprioritised to concentrate budget on the most profitable options.

For sizes that showed potential but were not converting optimally, we tested alternative product images to improve performance. This included experimenting with different angles, lifestyle visuals, and AI generated images to determine whether a new visual approach could increase click through and conversion rates for the same product.

In parallel, we actively tested multiple title variations focused on high volume search terms. Using insights from automated scripts, we identified which title structures and keyword combinations delivered stronger performance. These winning variations were then rolled out across the feed, further improving efficiency and conversion rates across the account.

The Impact of YouTube Ads

One of the most valuable insights came from YouTube. Nearly thirty percent of all purchases originated directly from YouTube Ads. We created Demand Gen campaigns targeting audiences based on major competitors. Through continuous creative testing and ongoing refinement of our targeting, YouTube became a major revenue driver throughout the scaling phase.

The Outcome

Thanks to a well structured account setup and the combined strength of Shopping, Search, and Demand Gen campaigns for both cold audiences and retargeting, the brand built rapid momentum. In less than five months, monthly revenue grew from €3,000 to €140,000 and a scalable foundation was established for continued international expansion.